NASHVILLE, TN (CelebrityAccess MediaWire) — Industry vet Ruth Gonzalez has launched a new venture focusing on live music & events, touring and sponsorhsip activation, 12South Entertainment.
Based on Nashville, 12South reps a list of clients that includes the CMO Club, TedxNashville, MultiplyLive and the Steven Rothstein Band.
Gonzalez spent 9 years as an agent at Creative Artists Agency, where she repped artists including Jesse McCartney, Ashlee Simpson, Nikka Costa, Van Hunt and Phantom Planet among others. She also represented all CAA music talent for booking into West Coast territory club venues, as well as Mid South Casino and Performing Arts Centers.
In 2008, Gonzalez accepted a post as Vice President of Operations at MAC Presents, where she was responsible for overseeing sponsorship activation logistics, information technology services, publicity, accounts payable and receivable.
"I've worn many hats over the years in the music industry and at the end of the day I'm still just a passionate music lover. The goal of my company is to search for new and additional revenue streams for artists," said Ruth Gonzalez. – CelebrityAccess Staff Writers