OLD LYME, CT (CelebrityAccess MediaWire) — Headphone and Microphone specialist Sennheiser launched its HearIAm campaign for the Americas, designed for sound loving musicians and fans seeking to discover and share new music. As part of the campaign, the company has partnered with Pick The Band — the world's first "fan-run record label." The initiative will also be supported by Universal Republic Records. For fans, the HearIAm campaign provides access to a treasure trove of yet undiscovered music available. For musicians, the campaign presents a potential opportunity to reach thousands of fans who crave new music that is both passionate and authentic.
The campaign website HearIAm.com, which interfaces with PickTheBand.com, invites fans to preview and share thousands of their favorite music tracks with others using customized social media tools and applications developed by Sennheiser and Pick The Band. Moreover, fans are able to cast votes for their favorite artists, making both artists and fans eligible to win a myriad of exceptional prizes including trips to well known American music festivals. For artists, the trips include prominent performance slots at these festivals, along with Sennheiser equipment. Musicians and fans will have many opportunities to enter the contest before it concludes next spring.
All musicians who register for the contest on HearIAm.com will receive a marketing toolkit that includes several electronic communication pieces — such as Facebook badges — to help them reach out to fans more effectively. Several finalists will receive customized phone applications to assist in their outreach activities, and will become eligible to win a performance slot at major American music festivals, along with $10,000 in Sennheiser gear. Partnering festivals include Montreal's Osheaga 2010, which occurs this July and New York's CMJ Music Marathon in October. Other festivals will be announced in the near future.
Music fans have a chance to win one of several trips to the same festivals by sharing artists' music through social media outlets as well as by participating in the final voting process. Several smaller prizes will also be awarded.
By the time the contest wraps up in spring of 2011, a single grand-prize winner will be selected to receive a special A&R showcase and a distribution deal, courtesy of Universal Republic records.
"To be successful in the current music business landscape, artists need to put forth a greater effort and initiative than ever before," commented Avery Lipman, co-President and COO of Universal Republic Records. "By establishing HearIAm.com and rolling out this highly innovative campaign, Sennheiser is helping to find and cultivate talented new artists, which is a mission we share at Universal Republic."
A random drawing will determine which fans will win the all inclusive music experience. The number of votes, the amount of shared music as well as a special judging panel will determine the winning artist or band that will perform at one of the selected music festivals.
The judging panel includes the following participants:
To participate in Sennheiser's HearIAm contest, or to learn more, please visit http://www.heariam.com.
–by CelebrityAccess Staff Writers