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How To Create A Great Digital Music Strategy

"What does it mean to be an artist in 2010? What is a record company? A music company? A recorded music company? How do we define and work on music marketing within an ever-changing environment? 'And what about music?' you might ask me. Surely, music is the core of everything."

Thus begins the intro to one of the most thorough overviews I've seen anywhere on what makes a great digital music strategy. It comes from the French blogger Virginie Berger on That's about all we know, except that as Kyle IM'd after discovering it yesterday, maybe we just need to post this every day and go home. Of course we each already work from home and the music business is changing… hourly. But these 25 pages are a great place to start or to return to for inspiration. If I owned a record label or music marketing company, I'd make it required reading followed by a pop quiz to prove everyone understood and retained the material.

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