LONDON (Hypebot) â€“ Against the backdrop of a challenging U.S. marketplace Virgin Megastores achieved one of the most successful years the U.S. chain has ever had. Sales for the fiscal year '07 were up 11.5% nationally on a same store basis and up more than 10% in the NYC market. The chain's five largest stores had double-digit growth last year; with Orlando up 24% and the west coast flagship Hollywood store up 21%.
Diversification has been a major. In 2007 DVD sales were up 13.9%, fashion sales up 35.5%, video games up 93.9%, and book sales up 19%.
Virgin Megastores is also increasing thier online activities with a new retail website (www.virginmega.com)
, a Social Media Online Newsroom (www.virginmegamashup.com)
, a customer feedback online Bulletin Board (www.virginmegamashup.com/board)
and a popular Blog that discusses the entertainment and fashion industry as well as upcoming artist events.