(CelebrityAccess News Service) — Ticketmaster and the Cleveland Browns have signed a multi-year extension to their existing ticketing agreement that will make Cleveland Browns Stadium the largest state-of-the-art venue and team technology installation. Ticketmaster will continue to sell and distribute single game tickets to all Browns games, and the Browns will now use the Archtics system to manage the season and group ticketing efforts.
"We feel it is necessary to give our fans the latest in technology so that they may have the best possible ticketing experience, from the time their ticket is purchased to when they walk through the gate," said Kofi Bonner, executive vice president and CAO of the Cleveland Browns. "The Ticketmaster arrangement will allow us to immediately provide extensive on-line functions to our fans, improve access to our general and premium seat entrances by the introduction of the new electronic ticketing technology, and expand our customer relationship abilities."
Highlighted in the new technology agreement are the installations of Ticketmaster's Archtics , AccountManager and AccessManager products. With the installation of AccessManager, Ticketmaster's new state-of-the-art automated access control ticketing system, the Browns will have the ability to validate event tickets in real-time, expedite replacement of lost tickets, monitor entry traffic in real-time, eliminate wrong day event tickets and authenticate event admissions. Also included is Ticketmaster's AccountManager service for Browns season ticket holders, providing the added conveniences of managing and renewing season ticket accounts online and making payments online.
"We are extremely happy to be extending our relationship with our technology-driven partners at the Cleveland Browns," said John Pleasants, president and CEO of Ticketmaster. "It is with great excitement that we enhance our ticketing agreement to include our advanced suite of technology products. We are confident that these technologies will effectively work to drive their business by filling seats and satisfying their consumers' needs. It's a win-win for season ticket holders and sports fans."
Initiatives include the ability for season ticket holders to maximize use of their tickets by forwarding tickets they are unable to use to another person electronically. This new integrated technology foundation features real-time barcode authentication combined with ticketFast electronic delivery, providing a secure, easy-to-use service for fans.
The Browns are the 27th National Football League team to sign with Ticketmaster for ticketing related services.
