LONDON, UK (CelebrityAccess) – Promo and plugging exec Rob Pascoe has been promoted to general manager of Virgin EMI.
Pascoe is being promoted after 16 years with Universal Music, having joined the then-Mercury Records as a National Radio Executive in 2002. Since then Pascoe has played a key role in the careers of globally-successful artists such as Jay Z, Rihanna, Kanye West, Justin Bieber, The Killers and Fall Out Boy as well as UK signings including Emeli Sandé, Naughty Boy and Krept & Konan.
He will continue to work with the promotions department however, his role will now also include deal-making and strategy as well.
Virgin EMI president Ted Cockle said: “[Rob] is an outstanding all-round executive who has become progressively more influential in the careers of so many of our artists. This promotion is recognition that he is front and centre of so much of the decision-making.”
Pascoe added: “I’d like to thank Ted for this incredible opportunity to expand my skill set across the Virgin EMI label. I’m very much looking forward to the future ahead for our fantastic roster of artists, managers, friends and colleagues, both domestic and across the pond.”