(CelebrityAccess) – Universal Music Group (UMG) has announced the appointment of Jaime Weston as Executive VP of Consumer Marketing.
Weston joins UMG from her previous post as Senior Vice President of Marketing for the National Football League (NFL), where she led the strategic direction and management of the NFL brand and league marketing efforts, including the NFL’s creative department, fan strategy, advertising, entertainment initiatives and brand management.
In her newly created role with UMG, Weston will be tasked with developing targeted marketing strategies to grow the global audience for UMG’s artists across platforms, products and initiatives, as well as with developing a consumer engagement platform to drive insights and guide consumer marketing initiatives for UMG’s family of labels.
Weston will report to Dave Rocco, Executive Vice President of Creative.
Commenting on the appointment, Dave Rocco said: “At Universal Music, we’re continuing to expand the very definition of a music company by providing artists with a broad range of services that go far beyond those traditionally offered by a record label.
“With Jaime’s expertise and experience, there is enormous potential to build a stronger relationship with consumers, market directly to audiences around the world and position our artists for even greater success.”
Weston added: “There is nothing more unifying today than the emotional power of music. People are listening to more music more than ever before through countless new experiences, opening up nearly limitless opportunities for UMG’s artists.
“I’m looking forward to helping drive deeper engagement with fans and developing key consumer insights that will help our labels achieve even greater levels of success.”