(CelebrityAccess) — Venue management and consultancy Oak View Group announced the appointment of Alex Patton as Senior Director of Booking, Canadian Alliance.
Patton take point on developing programming and content for the Canadian Arena Alliance, along with OVG’s portfolio of managed Canadian sports and entertainment properties, including the under-renovation Hamilton Arena.
She will be based in OVG’s Toronto offices and report to Tom Pistore, OVG Canada President, and Joe Giordano, Vice President of OVG Stadium, Arena, and Theatre Alliance.
Patton joins Oak View Group with a wealth of relevant industry experience to draw on for her new role, including past stints with Live Nation, Endeavor, and The Agency Group. She’s take an active role in curating and booking over 15 live music festival lineups, including high profile Canadian events such as Boots & Hearts, WayHome Music & Arts, NXNE, and Toronto Jazz Fest, among others.
“Alex’s enthusiasm for live music, entrepreneurial mindset, and extensive network make her an invaluable asset for driving new bookings at our Canadian properties,” said Pistore. “With her industry relationships and experience, Alex will direct the expansion of live event programming across Canada, as well as lead event bookings for our latest venue development property in Hamilton. We’re pleased to welcome Alex to our team in this crucial role.”
“Alex will be instrumental in fostering a cohesive Alliance community in Canada by facilitating information sharing and centralizing data. Her expertise will be vital in identifying revenue opportunities and helping our venues enhance the fan experience,” Giordano added.
