LONDON (CelebrityAccess) — UK advocacy group LIVE (Live music Industry Venues & Entertainment), which represents 15 live music industry organizations, announced it is partnering with Small Green Shoots, a UK charity focused on expanding career opportunities for young adults through paid training placements and employment opportunities with a wide range of music industry partners.
Under the terms of the partnership, LIVE and its members will offer offer apprenticeships and employment opportunities for aspiring music professionals within the industry, helping to create pathways to stable, long-term careers in the music business.
The first appointment through the program is Honey Ferdinand, who has been named Communications Coordinator at LIVE. In her new role, Ferdinand, who is based in London, will oversee the online presence of LIVE while working in close coordination with LIVE CEO, Jon Collins and Head of Partnerships, Gaby Cartwright.
Honey joins LIVE from 4th Floor Creative at Sony Music and since she was 18, has had experience within a variety of sectors including live events production, digital marketing and artist management.
“I am really excited to be a part of LIVE and to be working with an organisation that is not only a fantastic advocate for the live music industry but puts tackling the big issues affecting our sector front and centre as part of its overall mission,” Ferdinand said.
“We are overjoyed about Honey starting her new role as Communications Co-Ordinator and our partnership with LIVE. Joining our 8-week sharps programme last year and then moving onto Sony 4th floor for our 6-month internship programme she has proven her dedication, work ethic and hunger for pursuing a career in the sector. A true example of what SGS stands for and we are excited to see her thrive in the role and what she does next!” added Makeda McMillan CEO, Small Green Shoots.
“Small Green Shoots do incredible work helping create pathways into the music industry for talented young adults who might otherwise never get a chance to pursue their ambitions. We are really excited about the opportunities we can create together and in Honey we are welcoming someone who is super smart, creative and energetic and who will add real value to our wider team,” said Gaby Cartwright, Head of Partnerships at LIVE.
