NEW YORK (CelebrityAccess) — Atlantic Music Group announced the hire of Brady Bedard, who has been appointed to the role of Executive Vice President of Promotion at the label group.
In his new role, Bedford will lead promotional efforts at Atlantic, as well as 300, and 10K Projects labels.
“We’re incredibly fortunate to be able to bring Brady into the Atlantic fold,” said Atlantic Music Group CEO Elliot Grainge. “He’s expertly navigated the ever-shifting radio landscape for more than a quarter century, with a passionate devotion to the music and deep relationships across the industry. He’s a tremendous addition as we continue to assemble the best team in the business.”
“Having spent my entire career so far at one company, the only other place I could ever imagine working is one with such a rich history of artist development and genre-spanning roster as WMG,” said Bedard. “Atlantic is a legend in the radio promotion business, and to join the company at this transformational moment is tremendously exciting. I want to thank Elliot for this amazing opportunity.”
Bedford joins AMG from Sony Music/Columbia Records, where he was most recently Senior Vice President of Pop Promotion. He began his career as a college rep for Sony Music in 1998 before he became a field marketing rep and then transitioning to radio promotion for Columbia Records in 2001.
His roles at the label group includes Director of Pop Promotion, Senior Director of Promotion, and Vice President of Rock and Alternative Promotion before being named SVP of Pop Promotion in 2018.
