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Adele Backs Out Of $19m L'Oreal Deal

LONDON (CelebrityAccess MediaWire) — Chart-topping British singer has taken the road less traveled when she walked away from an advertising deal with cosmetics maker L'Oreal that would have seen Adele as the company's new 'face.'

According to the UK newspaper The Mirror, Adele ankled on the deal, a 4-year contract reported to be worth about $19 million, after months of negotiations, but did not offer a reason for backing out.

“L'Oreal was in negotiations for the deal with Adele and it looked to be happening — but she just changed her mind on it,” a reputed L'Oreal source told the Mirror. “L'Oreal is gobsmacked that she turned down such a huge amount.”

In 2011, Adele expressed her disinclination towards endorsement deals, saying “I don’t want my name anywhere near another brand. I don’t wanna be tainted or haunted. I think it’s shameful when you sell out.” However, earlier this year, the singer was reported to be considering offers from high profile companies such as Dior and Estée Lauder. – Staff Writers