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Adele's 'Hello' Breaks VEVO Record With 27.7M Views In 24 Hours

(Hypebot) – The video of Adele’s new single “Hello” is the new Vevo first day record holder with over 27 million views in its first 24 hours. “ Hello” made its official digital debut exclusively on Vevo at 3am ET on October 23.

Adele takes over first place from Taylor Swift, whose “Bad Blood” video scored 20.1 million views in its first 24 hours after it’s debut on May 17.

Vevo record holders.

Date of Release – Video – Views

10/23/15 – Adele – Hello – 27.7M

5/17/15 – Taylor Swift – Bad Blood – 20.1M

8/19/14 – Nicki Minaj – Anaconda – 19.6M

9/9/13 – Miley Cyrus – Wrecking Ball – 19.3M

1/30/14 – Shakira ft. Rihanna – Can't Remember to Forget You – 17