Find tour dates and live music events for all your favorite bands and artists in your city! Get concert tickets, news and more!

CAA Lands Stadium Naming Rights Deal


LOS ANGELES (CelebrityAccess MediaWire) — The Santa Clara Stadium Authority has tapped Creative Artists Agency to find a buyer for the new $937 million football stadium to be built in Santa Clara California

According to Bloomberg, the deal will see CAA receive a 5%-10% commission on the sale and said that the Santa Clara Stadium Authority would use proceeds from the naming rights agreement to pay down some of the $330 million it has committed for the stadium.

Michael Levine, co-head of CAA's Sports division said that they are confident they will be able to locate a naming-rights partner, particularly as the stadium is located near Silicon Valley.

"It provides a unique opportunity to stand out from a crowd," Levine told Bloomberg. "You’re talking about a team with a pretty incredible history in the No. 1 sport in this country, and the stadium will be the most identifiable landmark in Silicon Valley; one of the most important places in our country from a growth, innovation and technology perspective."

Farmer's Insurance recently agreed to a similar naming rights agreement with AEG on the proposed multi-use stadium in LA, in a deal that was worth as much as $700m over 30 years. – CelebrityAccess Staff Writers