LOS ANGELES (Hypebot) –
That's the motto of Franklins Row Music Publishing. Formed by several songwriters, this innovative company hopes to combine the attributes of a music publisher with the distribution and marketing of a record label. They concentrate on the creation of singles by writers who are also performers and their model centers on the cost efficiencies of creating and releasing one song at a time.
But despite their new business model, Franklins Row has chosen a very old school approach to marketing. The company's first single, "Rock the Girl" by Mesh Lakhani began airing as 30-second paid promos on LA's 102.7 KIIS FM yesterday.
"Our advertisement approach to music promotion allows listeners to decide what they want to hear — while creating ad revenue for radio stations," said Founder and songwriter, Mesh Lakhani. "If listeners like the music, they can request the songs to be played in full. Granted we only have 30 seconds to make an impression, so we make sure to produce only great singles."
All songs are distributed through digital music vendors such as iTunes, Amazon, Rhapsody and others. As both the publisher and writer, FRMP hopes to recoup from mechanical and performance royalties.