CARDIFF, Wales (CelebrityAccess MediaWire) — One of Wales’ biggest music festivals ‘The Full Ponty’ has named ATRiuM, the University of Glamorgan’s Cardiff School of Creative & Cultural Industries as a main sponsor of this year’s event.
As part of the festival, which will play host to the Lost Prophets’ homecoming gig, the University will host the ‘ATRiuM’ stage on Saturday 26th May.
Bands appearing on the ATRiuM stage on the day include; Paramore, Kids in Glass Houses, Silverstein, The Ghost of a Thousand, The New 1920, Eric Unseen and Dopamine.
This year the Full Ponty Festival, expected to attract 10,000 music fans, will consist of One Big Day at the park in Pontypridd, with some of the best names in Welsh, British and Transatlantic rock music coming together.
The University’s sponsorship deal comes ahead of the opening of the ATRiuM building in Cardiff city centre in September.
ATRiuM will be the home of the Cardiff School of Creative & Cultural Industries and will, at its purpose built, state of the art campus, bring together all creative disciplines under one roof including arts, media, design, music and performing arts.
Peter Crofts, Head of Marketing and Student Recruitment at the University commented, "Supporting young creative talent is at the heart of our new faculty in Cardiff and we are delighted to be working in partnership with the Full Ponty to showcase young bands on the ATRiuM stage. The opening of ATRiuM is an exciting development for the University of Glamorgan and will be a nurturing ground for the creative talent of the future."
Emyr Afan, CEO of The Pop Factory, the organisers of The Full Ponty commented, "We are delighted to be working with such an innovative institution as the Cardiff School of Creative & Cultural Industries. The ATRiuM will be a huge asset to Wales, nurturing home grown creative talent and further developing our already vibrant media industry. We at The Pop Factory are very excited about working with the University and look forward to a long and fruitful partnership." – CelebrityAccess Staff Writers