WHEATLAND, CA (CelebrityAccess) — Live Nation has struck a deal with the Northern California Toyota Dealer's Advertising Association over a multi-year naming rights agreement over the Sleep Train Amphitheatre that will see it renamed to the Toyota Amphitheatre.
In connection with the 18,500-capacity amphitheatre, Toyota's name will be on the face of all tickets and the new venue name and logo will appear on all promotional materials, signage elements, and display space on Live Nation and Ticketmaster sites.
Toyota will also employ promotional opportunities connected to the venue, including social media mentions, digital advertisements, ride and drive events.
Financial terms of the deal were not disclosed.
