LOS ANGELES (CelebrityAccess) — Live Nation is partnering with Legends Hospitality for a multimillion-dollar refurbishment of 34 amphitheaters in the United States.
According to the Dallas Business Journal, the two companies are seeking to update the venues, with enhancements including new food and beverage options, and new point-of-sale devices.
"This deal is the first of a number of major opportunities we're looking at in the music space," Legends President and COO Shervin Mirhashemi told the Dallas Business Journal."Many of these amphitheaters don't have as much infrastructure as the stadiums, and we want to employ dedicated capital to elevate the experience."
This isn't the first collaboration for Live Nation and Legends, and the two companies previously partnered in the Suburbia Music Festival in Plano last May. – Staff Writers