Microsoft Reduced To Using An iPod To Sell Zune Pass Music Subscriptions


SEATTLE (Hypebot) – Music subscriptions have never quite caught on. Even market leader Rhapsody has managed to amass a mere 800,000 willing to pay $14.95 a month for its service. People seem to prefer to own music and even at 99 cents per track, how many more than 15 tracks a month does the average fan want to add to their collection?

In a new attempt to prove the value of music subscriptions, Microsoft has produced a TV ad that uses fuzzy math to show what a great deal it's Zune Pass can be. And in the tech giant's latest example of Apple-envy chose an iPod instead of its own Zune player to help make its point.