BEIJING, China (CelebrityAccess MediaWire) — China’s Midi Modern Music Festival has announced a new co-sponsor, stressing its environmental commitment by joining hands with Greenpeace.
The festival is China’s largest rock music event, lasting 4 days and attracting up to 50,000 fans per day. Greenpeace’s involvement was a bid to increase awareness among concertgoers about growing environmental issues.
With five stages and almost ninety bands, this year’s attendance at the May 1-4 event practically tripled that of last year. Now in its eighth year of existence, it has become more popular than ever. Initially conceived as a vehicle for promoting festival organizer Zhang Fan’s Midi Music School, the event has grown into its own, marking its place among the international festival scene.
Both local and international acts embraced the Greenpeace cause: Chinese bands like Catcher in the Rye and U.K. singer Imogen Heap wrote and performed “green-inspired” songs specifically for the event. With both rock’n’roll and environmental concerns being fairly new concepts for the communist nation, it was the perfect opportunity for both music and Greenpeace to come together and appeal to a brand new audience. –by CelebrityAccess Staff Writers