Listen.com and Terra Lycos, the largest global Internet network, launched a special promotion on February 13 that will enable subscribers to the Rhapsody digital music service to mix, match and burn custom mixed CDs of their favorite music for just $0.49 per track. This is the lowest per-burn price available to U.S. consumers through any of the new generation of digital music subscription services.
The promotion is available to Rhapsody subscribers who sign up through the Lycos Music ( http://music.lycos.com/ ) and Listen.com (www.listen.com) Web sites between now and March 31, as well as existing subscribers. This special promotional price — just half of the normal 99-cent per track cost of burning music through Rhapsody — applies to the service's entire library of burnable content, including music from the digital catalogs of BMG, EMI Recorded Music, Universal Music Group, Warner Music Group, and more than 30 independent labels. Rhapsody is the only online music subscription service to give subscribers the flexibility to burn individual tracks on a pay-as-you-go basis.
To encourage music lovers to explore and enjoy Rhapsody's CD-quality music and Internet radio programming, Lycos Music and Listen.com are also offering a "Free Access Week" from February 13-21. During this time, consumers can test-drive Rhapsody for free, with no credit card required. Customers who subscribe during this week will also get 50 percent off their first three months of service. To take advantage of the special 49-cent burn promotion, consumers will need to subscribe to Rhapsody, either during this promotion or anytime before March 31.
"This special offer will enable a wider audience of Lycos Music users to explore their musical passions and enjoy more music through Rhapsody," said Katie Rae, vice president of product marketing for U.S. portal of Terra Lycos. "The number of subscribers who have signed up for Lycos Rhapsody has far exceeded our expectations in their willingness to pay for high quality, value-added services like Rhapsody. This promotion makes it even more convenient — and more affordable — for our users to try."
"More than 75% of people who try Rhapsody become subscribers, so we know that our users are very satisfied with the service," said Dave Williams, vice president of product management, Listen.com. "Offering 49-cent CD burning lets us reward these existing subscribers, and provides a great incentive for new people to try Rhapsody. Lycos Music is a great place for this kind of promotion because Lycos helps us quickly reach a large audience of passionate music fans."
