(CelebrityAccess MediaWire) —
Sirius Satellite Radio launched several new channels on September 29 including new music formats as well as talk/entertainment channels.
The new channel lineup includes Howard Stern's new channels 100 and 101. Stern is expected to start on Sirius in January, and these new channels will pave the way for that arrival.
Martha Stewart Living Radio has been assigned channel 112 and will add more programming throughout the fall, including advice from Martha's team of experts, simulcast of the new syndicated television show Martha, and call-ins from listeners. Ultimately, the channel will carry a full schedule of shows covering cooking, home keeping, pet keeping, gardening, collecting, crafts, weddings, and much more.
"Our new channels and personalities, added to our already compelling programming, gives our subscribers even greater depth and variety of programming to choose from," said Scott Greenstein, Sirius president of Entertainment and Sports. "New categories in our channel lineup, such as Especially For Women, Families & Kids, Religion, and News & Public Radio, reinforces Sirius' pre-eminent position of having the best programming in all of radio."
As part of the new channel lineup, Sirius has enhanced its 1st Traffic & Weather service for New York and Los Angeles by devoting individual 24-hour channels to those major US metropolitan areas.
Sirius' new music channels:
BBC Radio 1, ch. 11: Sirius launched BBC Radio 1 in July featuring the best new music from the U.K. direct from London;
Super Shuffle, ch. 12: A continuous mix of the most popular songs played across all of the music genres represented on Sirius 65 commercial-free music channels;
The Coffeehouse, ch. 30: Singer-songwriters and acoustic coffeehouse music;
Revolution, ch. 67: Today's most popular, faith-based rock music with a message; and
Spa 73, ch. 73: The best new age instrumental music from around the world.
Sirius' re-named music channels:
Area 33, ch. 33: (formerly Area 63, channel 63) Trance and progressive house music;
Soul Town, ch. 53: (formerly Soul Revue) Classic soul music;
Rumbon, ch. 92: (formerly Tropical) Reggaeton, tropical, salsa and merengue music; and
The Globe, ch. 98 (formerly Horizons) World music. <.P>
–Bob Grossweiner and Jane Cohen
