LOS ANGELES (CelebrityAccess) — Live Nation's Ticketmaster division has announced the acquisition of mobile-based, Do-It-Yourself ticketing platform, Eventjoy. The terms of the acquisition were not disclosed.
Eventjoy offers event organizers a system to to self-manage their events and ticketing, with resources such as social marketing, analytics, and customer engagement tools and can stay connected with attendees through tools like embedded direct messaging and real time notifications. All of their services are available through a mobile application so that event management can be handled from a mobile device.
The app also provides event attendees with features such as venue maps, event scheduling, and messaging.
"We're always looking to expand Ticketmaster into ticketing segments that we believe our leading brand and expertise can have a meaningful impact," said Michael Rapino, president and chief executive officer, Live Nation Entertainment. "The DIY space is one where we think Eventjoy's leading mobile-first solution can be combined with the scale of our platform and distribution capabilities to deliver fans the best proposition in the market."
"My co-founder and I set out to create the best Do-It-Yourself ticketing product for event organizers and their attendees. By combining forces with Ticketmaster, we can scale Eventjoy to bring it to a global user base," said Todd Goldberg, co-founder of Eventjoy. "We couldn't be more excited about joining the undisputed leader in ticketing, which will provide us with access to an unmatched, engaged event-going audience as well as incredible technical expertise and resources that will help us bring new innovation to market even faster." – Staff Writers