LOS ANGELES (CelebrityAccess) United Talent Agency has announced it has acquired eSports talent and marketing agency Press X and Everyday Influencers, management company represetning streamers.
With the acquisitions, UTA will launch an eSports group that will include more than 90 eSports athletes and top streamers including League of Legends stars Aphromoo and sOAZ, according to the announcment, as well as streamers Imaqtpie, Pokimane and Disguised Toast, among others.
Press X and Everyday Influencers Co-Founder, Damon Lau, will head the newly minted group and report to UTA Games Head, Ophir Lupu and UTA Ventures Head, Sam Wick.
“As we identify and adopt early trends within the digital ecosystem, we recognized that the acquisition of Press X and Everyday Influencers would be a forward-looking opportunity for us,” said UTA CEO Jeremy Zimmer. “The gaming sector is projected to reach over $135B this year and esports and streaming are critical components of any strategy for growth. For UTA, these categories are complementary to our existing gaming practice and our business overall.”
UTA has already established UTA Games, representing game developers and studios. The division is led by Lupu.
“Our agency represents an amazing roster of talent that truly personify the best of the esports community and streaming culture,” says Press X and Everyday Influencers Co-Founder Damon Lau. “With UTA’s vast resources and track record of establishing talent in entertainment and music, we are thrilled to lead this seismic change in the industry and to drive the convergence of games, sports and culture.”