LOS ANGELES (CelebrityAccess) — The initial ratings are in for Music’s Biggest Night and the 2019 Grammy broadcast saw a slight uptick in overall viewership from 2018.
According to CBS, Neilsen’s time adjusted fast ratings showed that 19.9 million viewers tuned in for the awards show, up slightly from last year’s 19.8 million viewers.
However, viewership for the Grammys in the key advertising demographic of adults age 18-49 slid about 7% to 5.6 from last year, marking an all-time nadir for the broadcast.
Still, the decline was not nearly as precipitous as last year when the Grammys saw viewership slide by about 20% overall.
CBS also touted some other positive statistics for the broadcast, which included Nielsen Media Research estimates that over 41 million viewers watched all or part of the broadcast (based on a six-minute qualifier).
The show also appeared to be a hit on social media, with analytics platform Netbase reporting that the 61st Grammy Awards was the most social television event in the past two years. Conversation related to performers, presenters, and the program drove more social impressions the day of the event than any Awards Show or Super Bowl in 2018 or 2019.
The Grammys was also a digital driver for CBS, and the 61st Annual Grammys also experienced double-digit growth in unique viewers and time spent on CBS’s pay-to-play streaming platform CBS All Access.