ATLANTA (CelebrityAccess) — Three nights of concerts leading up to the Super Bowl last month proved to be a big hit and earned $10 million in revenue from more than 38,000 tickets.
The concert series billed as the Bud Light Super Bowl Music Fest, featured performances by hometown heroes Ludacris, Migos, Lil Yachty, Lil Baby, Metro Boomin and Lil Jon, along with guest star Ciara on January 31st.
According to the Atlanta Journal-Constitution, the January 31st show, sponsored by EA Sports, sold 11,149 tickets for a gross of more than $1.3 million.
On February 1st, the Aerosmith and rapper Post Malone took the stage at the State Farm, shifting 12,894 tickets for a gross of $3.6 million.
The final night, featuring Cardi B and Bruno Mars proved to be one for the record books for the State Farm Arena and according to the AJC, the pair sold 14,152 tickets and grossed nearly $6.5 million.
“The entire city of Atlanta did a tremendous job hosting the Super Bowl and we are proud that our venue was able to showcase some of the greatest entertainers in music over three consecutive nights,” said Trey Feazell, executive vice president of State Farm Arena programming.