NEW YORK (CelebrityAccess) — On Wednesday, SiriusXM announced it has rolled out a number of major upgrades to its service, including personalized stations powered by streaming music service Pandora.
These personalized stations will use Pandora’s listener personalization technology, driven by its Music Genome Project. The stations will draw from SiriusXM’s music library and be served through SiriusXM’s existing delivery infrastructure.
The deal also extends unlimited streaming access to the hundreds of SiriusXM music, sports, talk, news and entertainment channels to SiriusXM Select subscribers, allowing them to use the streaming service on mobile devices and at home as well as in cars.
“We have always been dedicated to delivering our customers great value for their subscriptions, and we have achieved remarkable growth and listener loyalty by delivering unrivaled and exclusive content in an easy-to-use way. These new initiatives represent another tremendous step forward in that effort, and give our customers more value for their money than ever before,” said Jennifer Witz, SiriusXM’s President, Sales, Marketing and Operations.
“Tens of millions of SiriusXM Select subscribers now get access to SiriusXM outside the car, and the many benefits of the SiriusXM app, at no additional cost. We are also especially proud that only six months after completing the merger with Pandora, our teams have brought unique music personalization to the SiriusXM app using Pandora’s industry-leading technology for our millions of All Access and Premier Streaming customers,” Witz added.
SiriusXM acquired Pandora earlier this year in a stock deal worth $3.5bn.