(CelebrityAccess) – Sony Music Entertainment has announced a strategic investment in podcast production company Neon Hum. The deal sees the two companies forming a new creative partnership aimed at expanding their development of original podcast content.
Under the terms of the agreement, Neon Hum will manage all creative aspects of the relationship, including podcast writing, production and recording, while Sony Music will provide its expertise in content creation, marketing and monetization.
Award-winning podcast producer/editor/reporter/sound designer and Neon Hum founder, Jonathan Hirsch, will lead the joint venture.
Hirsch said: “Neon Hum is a passionate company of serious audio-first creators. We are excited to be working closely with the team at Sony Music to develop unique, sound-rich podcasts, and tell unforgettable stories. We have a shared vision of creating premium shows for a diverse audience, including people who already love podcasts, and the millions who are still to come. We couldn’t ask for better partners as we continue to grow.”
Tom Mackay, President, Premium Content A&R, Sony Music Entertainment, added: “Jonathan Hirsch and the team at Neon Hum have a track record of creating podcasts that have consistently topped the charts. We are excited to work with them to create captivating new storytelling for listening audiences everywhere.”
Neon Hum’s podcasting credits include the duPont Award-Winning Bag Man with Rachel Maddow, The Thing About Pam, Room 20, Crooked Media’s This Land, L.A. Times Studios’ Larger Than Life, and chart-topping podcast Dr. Death.