HELSINKI, Finland (CelebrityAccess) — Zachris Sundell has been appointed as the Senior Promoter of All Things Live Finland.
Prior to this role, Zachris served as the Head Promoter for Live Nation Finland and Warner Music Live Finland. He will commence his new position on the 1st of March.
All Things Live Finland has further strengthened its team by appointing Jan Streng as the Development Director since the beginning of November. Streng’s responsibilities encompass the overall development of the company in Finland. Jan is an experienced professional in the music entertainment and culture industry, having previously held positions such as Executive Vice President of the Finnish Comedy Theatre and various management roles at the Sony Music record label.
“I am very happy to have solid and experienced professionals in my team. The addition of Zachris and Jan will really help and gain an even larger market share in Finland,” says Toni Peiju, CEO of All Things Live Finland.
“It`s great to start as a Senior Promoter in a growing international company. I am eager to join in growing and strengthening All Things Live`s business,” Sundell continues.
All Things Live Finland is part of the multinational All Things Live Group, founded in 2019 by six Scandinavian companies. The group represents more than 500 artists and produces over 8000 events annually. More than two million ticket buyers enjoy music and cultural experiences through the company each year. All Things Live also collaborates with numerous other players in the industry, organizing events ranging from clubs to festivals, stadiums, comedy, and musical stages.
Apart from Helsinki, All Things Live currently has offices in Oslo, Stockholm, Malmö, Brussels, Milan, Dubai, Antwerp, Amsterdam, and Copenhagen. In addition to international artists such as Katy Perry, The Rolling Stones, and Rammstein, All Things Live Finland brings its strong expertise, especially in rock and metal.
Notably, All Things Live Finland represents artists like Nightwish, Beast In Black, Sonata Arctica, and this year`s Emma-nominated Bloodred Hourglass. The company`s domestic events include Weekend Festival and Hellsinki Metal Festival.
