LOS ANGELES (CelebrityAccess) — Two-time Stanley Cup Champions the LA Kings announced a new sponsorship deal with the Los Angeles trade union, Ironworkers Local 433.
The multi-year deal, brokered by AEG Global Partnerships, will mark the first time that an NHL team has collaborated in such an agreement and the first ever sponsorship deal with a professional sports team for the Ironworkers local in the Los Angeles market.
The deal will include a series of activations for hockey fans in Southern California, which kicked off with a an immersive Virtual Reality (VR) experience at the LA Kings’ Home Opener Fan Fest on October 24, offering fans a first-hand glimpse of life as an iron worker.
Another VR experience will be available at the LA Kings’ next Fan Fest on November 16, 2024, when the team takes on the Detroit Red Wings at Crypto.com Arena.
The union represents more than 5,000 ironworkers in Los Angeles, Las Vegas and the surrounding regions. Union members have played a key role in building many of the region’s sports and entertainment venues, including Disney Concert Hall, The Getty Museum and the Kings’ home ice, Crypto.com Arena, among many others.
“We couldn’t be more excited to welcome Ironworkers Local 433 into the LA Kings family,” said LA Kings President, Luc Robitaille. “This is a historic partnership that highlights common traits that we both share —strength, determination, and a deep connection to the community. Together, we look forward to building lasting memories and making an impact both on and off the ice.”
“We are incredibly proud to announce this exciting new partnership between two of the most respected organizations in their fields: Ironworkers Local 433 and the LA Kings. Both exemplify toughness, resilience, and a commitment to excellence, values that have made them cornerstones in the Los Angeles community. For decades, Ironworkers Local 433 has been instrumental in shaping the physical and economic landscape of our city, providing the backbone for the iconic structures that define Los Angeles, including the beautiful Crypto.com Arena. On the other hand, the Kings have been a symbol of passion, grit, and dedication, inspiring generations of fans and athletes alike,” said Keith Harkey, Business Manager, Ironworkers Local 433. “This partnership is more than just a collaboration; it’s a coming together of two organizations that share a deep-rooted commitment to hard work, integrity, and community. We are looking forward to a long-term relationship that not only drives success but also creates lasting, positive impacts for the city of Los Angeles and beyond. Together, we will continue to build on our legacy, fostering opportunities for growth, unity, and shared achievement. GO KINGS GO!!!”
The financial terms of the partnership were not disclosed.
