TRENTON, NJ (CelebrityAccess MediaWire) –Global Spectrum has named Jeff Schumacher general manager of the 10,000-seat Sovereign Bank Arena in Trenton, NJ. He formerly was general manager of the Global Spectrum-managed Colisee in Lewiston, ME.
“Jeff brings a tremendous amount of expertise and leadership skill to the Sovereign Bank Arena,” said Global Spectrum’s Chief Operating Officer John Page. “We will rely heavily on Jeff’s talents, leadership creative energy to generate new business opportunities for our customers, our tenants and Mercer County.”
In Lewiston, Schumacher, a 10-year industry executive, attracted many first-time events to a 50-year-old facility, including Sesame Street Live, Pro Bull Riding, Care Bears Live, Larry the Cable Guy and numerous concerts.
Prior to his post at the Colisee, Schumacher was general manager and director of Marketing for Dodge Arena in Hidalgo, TX, where he was responsible for all pre-opening marketing of the arena prior to its opening, as well as generating excitement for the facility upon its 2004 opening.
Schumacher was also the former director of Marketing at the Riverfront Coliseum in Cincinnati, OH and the Wicomico Youth and Civic Center in Salsibury, MD. He also was a promoter for Feld Entertainment, producers of both Disney on Ice and Ringling Bros. and Barnum & Bailey Circus and Director of Soccer Operations for both the Philadelphia Charge (WUSA) and Philadelphia Kixx (MISL) soccer teams. — Jane Cohen and Bob Grossweiner