LOS ANGELES (CelebrityAccess) — Live Nation Entertainment has promoted Lisa Licht to serve as Chief Marketing Officer of their US Concerts division, to oversee concert and corporate marketing.
Live Nation will centralize their marketing operations into one team under Licht, including digital marketing, creative, social media, email and promotional marketing as well as corporate marketing functions such as research and insights, strategic partnerships and corporate branding.
Licht has overseen corporate marketing functions since she joined Live Nation last February as EVP of Marketing. She will now report directly to Bob Roux, Co-President, North America Concerts.
Prior to Live Nation, Licht was previously senior vice president of marketing and partnerships at Yahoo! where she oversaw global video, news, sports, and lifestyle events and marketing campaigns as well as Live Nation's live-streaming partnership. Before joining Yahoo, Licht held senior-level positions at both Hasbro and Twentieth Century Fox.
Licht graduated from UC Santa Barbara and has an MBA from the American Graduate School of International Management. – Staff Writers