LOS ANGELES (CelebrityAccess MediaWire) — Live Nation has promoted Maureen Ford to President, Local Alliances, where she will oversee Live Nation’s local alliances staff who handles local sponsorships and premium seat sales for music and theatre venues around the country.
She will report directly to Live Nation President and CEO of Global Venues and Alliances, Bruce Eskowitz, as well as work in concert with President of National Alliances, Russell Wallach on national sponsorship programs.
“Maureen and her staff have done a brilliant job of developing creative and effective ways for our clients to market to their customers, while unlocking additional value from our venues across the country,” Eskowitz said in a statement. “She is very deserving of this promotion.”
“I feel fortunate to be leading the talented and dedicated people who comprise our local alliance management team as we continue to create innovative programs for our clients across a variety of platforms,” said Ford.
Ford is a 20 year music marketing vet, having most recently served as EVP of Live Nation Alliances. Previously, she served as VP of National Music Sales. She has a deep background in concert promotion as well, having served in every aspect of the Don Law Company’s New England marketing business including media buying and planning, promotion and public relations. –by CelebrityAccess Staff Writers