LOS ANGELES (CelebrityAccess MediaWire) — Live Nation has announced the promotion of Russell Wallach to President, National Alliances, up from his current position as Executive Vice President of the division.
Wallach will continue to oversee Live Nation’s Alliances area which markets the company’s network of assets via sponsorships and marketing partnerships. These assets include music venues and tours, motor sports, actions sports, theatrical, online and digital properties.
Prior to this position at Live Nation, Wallach served as Senior VP of National Sales and Marketing for Clear Channel Entertainment, and previously led the Naming Rights Division for SFX Sports and ProServ. He holds a total of more than 17 years experience in the sports and entertainment industry.
“Russell and his team have done a brilliant job at creating unique and impactful opportunities for our corporate clients to interface with our customers,” Live Nation President and CEO of Global Venues and Alliances Bruce Eskowitz said in a statement. “I am happy to be able to recognize the significant contribution Russell has made with this position.”
“We have brought in the best business development, account management and creative people across the country to provide unmatched assets and ideas for our clients,” said Wallach in the statement. “We have created an incredible platform for marketers to tap into our more than 29,000 events through unique consumer engagement opportunities, proprietary content and unlimited ways to utilize the power of live entertainment to help our clients sell more product and services.” –by CelebrityAccess Staff Writers