(CelebrityAccess News Service) — Music Choice, the premier music television network, reports that its music channels now reaches 32.7 million DIRECTV and digital cable homes, an increase of 6 million households in 2003. "We are thrilled to announce a record growth rate in 2003 of 6 million new customers. Music Choice now reaches almost one in every three households in the U.S.," said David Del Beccaro, president and CEO of Music Choice.
Music Choice recently introduced a significant enhancement to its music service with the launch of My Music Choice, a custom music service for digital cable subscribers. My Music Choice enables digital cable customers to build their own music channels by choosing from thousands of selections available to them. Viewers pick the genres, sub-genres, and mix for their customized channels. With a few clicks of their television's remote, Music Choice viewers are able to listen to the music they want, when they want.
"This new music service represents the commitment by Music Choice to be the pioneer in custom music delivery. We heard the demands of music consumers and we responded," stated Del Beccaro.
Coming in 2004, broadband subscribers will be able to listen to 50 channels of music through Music Choice Broadband. The music will be delivered via satellite, delivering a superior sound quality. In addition to the wide variety of non-stop music channels to choose from, Music Choice Broadband listeners will have the unique opportunity to purchase digital downloads on demand through Napster. Music Choice Broadband will also offer the technology to build custom music channels with the launch of My Music Choice in late 2004.
"The launch of Music Choice Broadband gives Music Choice the distinction of being the first music television network to span seamlessly across both televisions and PC's," said Del Beccaro.
The above enhancements are in addition to the non-stop music and exclusive music shows one can only find on the Music Choice Network. "With the launch of My Music Choice and Music Choice Broadband, we foresee a surge in consumer interest and demand for our unmatched music service," added Del Beccaro. –Bob Grossweiner and Jane Cohen