(CelebrityAccess) — Spotify reports that Taylor Swift's brand new single "Look What You Made Me Do" broke single day streaming records when it debuted on Spotify, with the track being played 8 million times in its first day.
The song, the first from Swift’s upcoming album "Reputation," was the singer's first new material since 2014's "1989."
As well, the new track fared well on YouTube, generating more than 30m views after it went live via Vevo following the VMAs on Sunday night.
Swift's success on Spotify is a little awkward after she made headlines in 2014 when she pulled all of her music from the platform after lambasting them for underpaying artists.
Swift returned her material to Spotify in June and has since seen almost 50 million streams.