LOS ANGELES (CelebrityAccess) –Tongal, the platform for brands, studios and creators to develop digital video content will be represented by United Talent Agency. The companies are partnering to give brand marketers and media companies access to professional artists, including mainstream film and television talent, digital influencers and new creators emerging from Tongal’s community of 100,000 independent writers, directors, producers and animators.
“Tongal was built to discover creative talent around the world, and provide those people with exciting opportunities to create content for incredible brands and businesses,” said James DeJulio, co-founder, president and chief creative officer at Tongal. “This relationship with UTA amplifies the opportunities that Tongal can bring to both its global creative community and its clients.”
“There is an increasing number of companies, including many brand advertisers, looking to move further upstream in the content development, financing and distribution business,” said Brent Weinstein, partner and head of digital media at United Talent Agency. “At the same time, as a result of democratizing technologies, more and more individuals have the opportunity to build careers as professional artists. Tongal has built a platform that bridges that gap, connecting professional artists with new opportunities, and helping brands and media companies identify new creative partners."
UTA will help develop deeper relationships between Tongal and studios, networks, digital publishers, advertising agencies and brand marketers, and will also expand Tongal’s offering by bringing more traditional talent into the Tongal ecosystem. UTA will also assist Tongal in forming a network of creators who are fluent in the evolving virtual reality landscape, as well as expanding opportunities for Tongal to develop new IP to support, market, enhance or reinvent films and franchises for today’s audiences.
These new relationships will further allow Tongal’s creative community to assist brand marketers in using original entertainment to reach and engage consumers, and will assist media companies looking to tap into a larger talent pool of creatives, to create content to match the new media landscape.