LOS ANGELES (CelebrityAccess) — SmileDirectClub, a mail-order dental appliance maker has struck a new multi-venue marketing alliance with Live Nation.
As a part of the deal, SmileDirectClub will sponsor 20 Live Nation owned or operated venues, sponsor the free Wi-Fi in 12 of the aforementioned venues, host on-site activations that feature selfie-stations and free giveaways, including SmileDirectClub products.
The sponsorship will also see the SmileDirectClub’s members be eligible to win one of Live Nation’s exclusive Rock Flights – which includes roundtrip airfare, hotel accommodations and tickets to any Live Nation produced concert in the US.
Furthermore, Live Nation will produce an exclusive private concert for members which may be held at SmileDirectClub’s SmileShop in either New York or Los Angeles at a date to be determined.
SmileDirectClub was founded in 2014 by Alex Fenkell and Jordan Katzman in partnership with Camelot Ventures, whose portfolio companies include 1-800-CONTACTS and Quicken Loans, and is based in Nashville, Tennessee.
Venues where SmileDirect will have a branding footprint for the remainder of the 2018 season include:
BB&T Pavilion, Philadelphia PA
Buckhead Theater, Atlanta GA
Fillmore at Jackie Gleason Theater, Miami FL
Fillmore Silver Spring, Washington DC
Hollywood Palladium, Los Angeles CA
House of Blues, Anaheim CA
House of Blues, Chicago IL
House of Blues, Cleveland OH
House of Blues, Dallas TX
House of Blues, Houston TX
House of Blues, Las Vegas NV
House of Blues, Myrtle Beach SC
House of Blues, New Orleans LA
House of Blues, San Diego CA
Irving Plaza, New York NY
Verizon Amphitheatre, Atlanta GA
Mattress Firm Amphitheatre, San Diego, CA
Mid Florida Credit Union Amp, Tampa FL
Shoreline Amphitheatre, San Francisco CA