CHICAGO, IL (CelebrityAccess) – Vivid Seats has announced Rich Lesperance has been appointed Chief Marketing Officer (CMO). Lesperance will be based in Chicago and will report directly to Jerry Bednyak, co-founder of VS.
“Rich brings a rare combination of experience driving significant growth for both household-name brands and fast-growing startups,” said Bednyak. “Vivid Seats has grown substantially in recent years, and Rich’s talent and proven track record of accomplishments is precisely what we need to continue to deliver, and further elevate, the exceptional fan experiences that have fueled our success to date.”
An industry veteran with more than 25 years of marketing expertise, Lesperance will oversee all aspects of the company’s brand experience and consumer engagement strategy, leveraging data analytics to drive a diverse customer acquisition platform.
“The online ticket industry is incredibly dynamic, and I am excited to join a leading e-commerce innovator like Vivid Seats to help them continue their pace of explosive growth,” added Lesperance. “I look forward to sharing my passion and insights to help Vivid Seats deliver to its customers the right seats at the right price supported by the best overall ticket buying experience in the industry.”