Imagine you’ve just attended an event that tackled a topic you were interested in – let’s say the subject was leadership.
There were a couple of speakers invited to share their knowledge about the topic, but you ended up being extremely disappointed because the speakers were anything but interesting and engaging.
To avoid this from happening, it’s important that the speaker for your event be carefully chosen based on prior research.
Professional speakers can not only help you generate much interest before the event, but they can also leave a lasting impression on your guests.
Here are our tips when it comes to finding the next best speaker for your event.
- Establish What You’re Looking For
Before researching keynote speakers online or asking for recommendations, it’s essential to take a moment and write down everything you’re looking for in a speaker.
Depending on the type of event you’re planning and the profile of your audience, you should know if you need a speaker who can integrate humor into his/her presentation or someone who is more serious.
The presentation style is extremely important, and it’s something you need to figure out before vetting speakers.
Also, you’ll want to make sure that the speaker will be able to customize their presentations to match your event’s needs and the audience. By personalizing the content, your guests will be even more engaged during their talk.
- Define the Purpose of the Keynote Speech
Whether you want your guests to be inspired, to learn something new (maybe about an innovative technique), motivate them to become the best version of themselves or all of these things, it’s best to define the purpose as early on as possible.
That way, you won’t waste time trying to book speakers who won’t help you reach the event’s purpose.
- Start Your Research Early
The sooner you start searching for a keynote speaker, the higher chances you will have at finding and booking someone who was your top choice – and not someone who was at the bottom of your list.
You can start the research by browsing through lists of speakers you can find through entertainment agencies. That way, if you see someone who matches your needs, the process of hiring them would be effortless because the agency will handle it for you.
- Watch the Speakers in Action
Not only is it essential to read reviews about the top picks, but it’s also crucial to watch the speakers in action performing at different events, preferably similar to yours.
This will help you get a clear idea of whether they can engage a crowd and keep them interested throughout their presentation.
Finding the Best Speaker for Your Event
Having a keynote speaker for your event can ensure its success but only if the speaker is chosen based on the steps we’ve presented in this post.
To make sure that the booking process goes as smooth as possible, working with a Speakers Bureau is essential.