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Sony Announces New Joint Venture Label 'New Tribe Music’
Clockwise: Pat Handlin, Karen Hume, Denis Handlin, Kira Puru, Jon Hume

Sony Announces New Joint Venture Label ‘New Tribe Music’

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AUSTRALIA (CelebrityAccess) – Sony Music Entertainment Australia has launched a new joint venture label with chart-topping songwriter and producer Jon Hume called New Tribe Music.

The label, which will focus on championing authentic and innovative Australian acts, has announced Melbourne singer-songwriter Kira Puru as its first signing.

“We are incredibly excited to officially welcome Jon and Karen Hume to the Sony Music family through the New Tribe Music joint venture label,” said Chairman & CEO, Australia & New Zealand and President, Asia, Sony Music Entertainment, AO, Denis Handlin.

“We have a long history together with many great successes, and their talent continues to prevail with their first signing, Kira Puru. New Tribe Music will be a new home for a diverse roster of talented Australian artists to be showcased to the world.

“I couldn’t be more excited about having the chance to uncover and champion new artists under our own imprint, New Tribe Music, with Denis Handlin his amazing team at Sony Music,” said Hume.

“A huge focus for us is shining a light on the talent in Australia and delivering it to a global audience.”

Commenting on being the label’s first act, Puru added: “I’m honoured to be the first artist to sign to New Tribe Music. Jon and Karen are phenomenally passionate and hardworking people who foster fantastic art of the highest quality.

“With the additional support of Denis and the Sony Music family, I feel certain that this is a wonderful home for both me and my music, and I’m very excited about what we’ll create together.”

Puru’s self-titled EP is slated for release September 20.

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