U.S. Cellular Center May Seek New Naming Rights Sponsor In 2020

U.S. Cellular Center May Seek New Naming Rights Sponsor In 2020

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ASHEVILLE, N.C. (CelebrityAccess) The U.S. Cellular Center in Asheville, N.C. Might be seeking a name change because the naming rights agreement with U.S. Cellular runs out next year.

The city said it has opened up the process to negotiate a new licensing agreement “that is in the best interest of the Civic Center and the city as a whole,” according to the Citizen Times. The current agreement was approved in 2011 with a total term value of $1.35 million.

The agreement is expected to expire Dec. 31, 2019.

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