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Ticketmaster Responds To TradeDesk Report

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LOS ANGELES (CelebrityAccess) — Following reporting on Tuesday by the Toronto Star and Canadian Broadcasting Company on Ticketmaster’s apparent close association with ticket brokers on the secondary market, the company has issued a statement.

In the article, undercover reporters from the two publications posed as Canadian ticket brokers and recorded sales reps for Ticketmaster’s TradeDesk app reassuring what they thought were potential customers that Ticketmaster is unconcerned about violations of the company’s policies and makes no effort to police its secondary market clients.

In a statement to CelebrityAccess, a representative for Ticketmaster said:

It is categorically untrue that Ticketmaster has any program in place to enable resellers to acquire large volumes of tickets at the expense of consumers.

Ticketmaster’s Seller Code of Conduct specifically prohibits resellers from purchasing tickets that exceed the posted ticket limit for an event. In addition, our policy also prohibits the creation of fictitious user accounts for the purpose of circumventing ticket limit detection in order to amass tickets intended for resale.

A recent CBC story found that an employee of Ticketmaster’s resale division acknowledged being aware of some resellers having as many as 200 TradeDesk accounts for this purpose (TradeDesk is Ticketmaster’s professional reseller product that allows resellers to validate and distribute tickets to multiple marketplaces). We do not condone the statements made by the employee as the conduct described clearly violates our terms of service.

The company had already begun an internal review of our professional reseller accounts and employee practices to ensure that our policies are being upheld by all stakeholders. Moving forward we will be putting additional measures in place to proactively monitor for this type of inappropriate activity.

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