(CelebrityAccess) – Apple Music and Ministry of Sound have struck an exclusive playlist deal. First reported by Music Business Worldwide, the new deal will see exclusive Ministry of Sound-branded playlists being posted on Apple Music beginning Thursday (Oct. 4).
While MoS currently has a number of popular playlists on Spotify including “Dance Nation,” “R&B Mixtape” and “Ibiza Anthems,” which have hundreds of thousands of followers between them, it looks like the label will, according to MBW, pull those brands from Spotify and all other non-Apple streaming services this week.
Though not unheard of –– Apple recently secured an exclusive partnership with Universal for the neo-classical playlist Peaceful Music, which is curated by leading composers –– the move is noteworthy as it positions Ministry of Sound as a valued curation partner on one of the world’s leading music streaming services.
Ministry of Sound Recordings, which was launched in 1993 as an extension of the popular South London nightclub founded by James Palumbo, is currently owned by Sony Music Entertainment. The company, which is known for its influential compilations, has since secured cumulative global album sales in excess of 70 million.