LIVERPOOL, UK (CelebrityAccess) — Echo Arena Liverpool will soon have a new name, the M&S Bank Arena, after the venue’s operators signed a new naming rights deal with the financial services firm M&S Bank.
The deal, which will take effect in early 2019, marks the end of a 10-year naming rights deal with local daily newspaper the Liverpool Echo, who signed on as the first naming rights partner for the arena when it opened in 2008.
While no longer the marquee sponsor at the arena, The Liverpool Echo will remain a key business partner for the venue, according to a press statement released by the arena.
Carl Wood, Regional Managing Director of the ECHO and Reach PLC North West and North Wales said: “The ECHO has had an amazing 10-year association with ACC Liverpool and we feel very proud to have played a key role and supported what has become such a success for our city, our region and for the arena, convention and exhibition industry.”
“We are also very pleased to announce that we will remain a key business partner of ACC Liverpool and will continue to be part of this incredible success story. We are delighted to welcome M&S Bank as the new naming partner and wish them every success for the future,” Wood continued.
Sue Fox, CEO of M&S Bank added: “M&S Bank has been based in the North West since the business was formed in 1985, it has continued to evolve over this time to the full-service bank it is today and our past, present and future are firmly rooted in the region.
The 11,000-capacity arena has hosted over 1,200 performances since it first opened its doors in 2008 by the likes of Paul McCartney, Noel Gallagher, KISS, The Arctic Monkeys, Bruno Mars, and the Killers.
The financial terms of the agreement were not disclosed.