LOS ANGELES, CA (CelebrityAccess) – Los Angeles-based marketing agency Sunset Blvd has inked a deal with the Elizabeth Taylor Estate.
Focusing on licensing and partnership opportunities, the firm has been tasked with amplifying Taylor’s impact throughout the culture.
“We are delighted to partner with Marshall, Carey and Sunset Blvd to lead us into the next chapter of brand, licensing, and cultural opportunities to help a whole new generation fall in love with Elizabeth,” said Erin Dawkins, Vice President of Brand Operations for House of Taylor, The Elizabeth Taylor Companies. “Their unique experience working with brands and talent, and expertise identifying business opportunities is exciting as we embark on writing the next chapter in Elizabeth Taylor’s storied legacy.”
Founded in 2018 by CAA veterans Carey Schwartz and Marshall Eskowitz, Sunset Blvd specializes in innovative strategy, media and entertainment, licensing, and orchestrating integrated partnerships across various lifestyle categories. Successful campaigns include initiatives for Lyft, Chipotle, Bud Light, Fender, MedMen, and more.