MONTREAL (CelebrityAccess) — Ticketmaster Canada announced an exclusive ticketing partnership covering the NHL’s Montreal Canadiens, as well as 20 venues and music festivals in Quebec.
The deal, with Montreal-based Groupe CH, includes high profile venues such as the Bell Centre, Place Bell, MTelus, the Corona Theatre, as well as festivals, including Osheaga, Heavy Montreal, and Ile Soniq.
All Groupe CH’s teams, venues, and festivals will utilize Ticketmaster’s digital ticketing and fan identity platform – Ticketmaster Presence – to personalize the event experience, including everything from venue entry to upgraded offerings.
Fans will access tickets on their mobile devices and can download tickets to their digital wallets to expedite entry.
“Groupe CH has experienced tremendous growth over recent years, and we’re excited to partner with a global leader like Ticketmaster who will not only provide the technology and scale to power the ticketing of our teams, venues and events, but also help us amplify our digital marketing capabilities,” said France Margaret Bélanger, EVP Commercial and Corporate Affairs of the Montreal Canadiens. “Ticketmaster’s digital entry experience will be of particular interest to our fans based on its success in dramatically reducing fraudulent tickets while also delivering creative fan engagement opportunities.”
“We could not be more excited to expand our partnership with Groupe CH, a global leader in sports and entertainment, and to deliver the best experience possible to their millions of fans,” said Patti-Anne Tarlton, Chairman of Ticketmaster, Canada. “We know that Ticketmaster’s scale, coupled with our state-of-the-art products and services will support Groupe CH’s phenomenal number of events while providing fans with a seamless ticketing experience. We’re looking forward to working together as we enter this new era of ticketing.”
Groupe CH’s assets include the NHL’s Montreal Canadiens, and the Laval Rocket, the club’s AHL affiliate, as well as the venues in which the teams play, including including Bell Centre (which Groupe CH owns), Place Bell in Laval and the Bell Sports Complex in Brossard.
In the world of entertaiment, Groupe CH has two main affiliates, evenko and l’Équipe Spectra, acquired in 2013, and is a shareholder in the Montreal-based Just for Laughs festival since 2018.
The concert venues it owns or operates includes Bell Centre, Place Bell, MTelus, Corona Theatre, l’Astral, Théâtre L’Étoile Banque Nationale and Le Club DIX30 and it also stages the OSHEAGA Music & Arts Festival, îLESONIQ, Heavy Montreal, 77’ Montreal, Festival YUL EAT, as well as the Montreal International Jazz Festival, Les Francos de Montréal, Montréal en Lumière and La Nuit Blanche. As well, evenko stages about 1,500 concerts and live entertainment events a year.