HELSINKI (CelebrityAccess) – Helsinki’s Flow Festival is inviting artists to take a stand for the environment in their riders. Created in collaboration with Flow’s sustainability partner Neste, the world’s largest producer of renewable diesel, the Sustainability Rider offers the festival’s artists a free-to-use set of clauses that can be added to their existing riders, including recycling or offsetting aviation emissions.
Over the past 15 years, Flow festival has become known for its ambitious environmental work. The festival’s responsibility program, Sustainable Flow, which sets guidelines for everything from energy production and waste management to sustainable meals offered by food vendors, has made Flow one of the first carbon neutral festivals in the world.
“Sustainable choices are a part of Flow’s DNA. Over the years, we’ve shown that creating an environmentally conscious event does not mean compromising quality or making the experience any less unforgettable,” said Milla Valjus, Flow Festival’s Marketing Manager. “Sharing responsible values with our partners, artists as well as festival goers makes Flow Festival a global forerunner in sustainability matters.”
“Neste and Flow share ambitious climate targets, and this collaboration is a prime example of sustainable choices that we can offer to large events, such as Flow Festival,” added Sirpa Tuomi, Marketing Director at Neste. “We need all the possible ways to tackle the climate crisis. I’m happy that we could provide our sustainability expertise to introduce the Sustainability Rider for the artists while continuing to offer our Neste MY Renewable Diesel to reduce festival’s greenhouse gas emissions.”
Artists such as Neneh Cherry and Theo Parrish have already signed on to make a climate conscious statement in their riders.