LOS ANGELES (CelebrityAccess) – Rudy Lopez Negrete has re-joined CAA as an agent in the music touring department.
Based out of Los Angeles, Lopez Negrete, who began his career at CAA in 2008, will be focused on brand partnerships for CAA’s Latin music clients including Enrique Iglesias, Ricky Martin, Jennifer Lopez, Becky G, Isabela Merced, Luis Fonsi, and Mon Laferte.
Most recently, Lopez Negrete oversaw all multicultural efforts at Observatory Marketing, a CAA and Stagwell company. He also previously served as head of music and content at Lopez Negrete Communications, a leading Hispanic creative ad agency.
“I couldn’t be more excited to be back at CAA working alongside the best in the business,” said Lopez Negrete. “Our Latin clients are pushing culture forward every single day and brands that partner with these artists will benefit from tapping into this incredible movement.”
“Rudy brings deep experience in building partnerships within the Latin music space,” added CAA’s co-head of North American contemporary music Darryl Eaton.”He’ll be a terrific addition to an already strong team focused on delivering the best in touring, marketing and brand sponsorships for today’s leading Latin artists.”