NEW YORK (CelebrityAccess) — On Tuesday, two giants in the world of touring Broadway productions announced that they are merging.
New York-based Nederlander National Markets LLC, one of the largest operators of legitimate theatres and music venues in the United States and will merge with Chicago-based Jam Theatricals Ltd., one of the largest presenters and producers of Broadway engagements in North America.
Steve Traxler, co-founder, President & CEO of Jam Theatricals Ltd. will become Director of Strategy and Integration, overseeing Jam’s subscription seasons in 26 cities throughout the country as well as the management of the National Theatre in Washington D.C.
Following the closing of the deal, the National Theatre Group will become part of the Nederlander family of companies and will continue to manage and operate the National Theatre in Washington D.C., bringing quality theatre to our nation’s capital.
Built in 1835, the National is the oldest theatre for touring Broadway in the country.
“Nederlander is a family company established over 100 years ago. Over the past 25-years, Steve Traxler has built a company of quality with similar core values that makes this combination a perfect fit. I am so pleased to welcome Steve and the entire team of Jam Theatricals into our family,” said James L Nederlander, President of Nederlander National Markets LLC.
“Nederlander has always been a pioneer in the industry of live entertainment. They are the gold standard when it comes to patron experience and audience development. I am so pleased to maintain a key leadership role and continue working with my entire staff. We will continue to move forward and strengthen the work we do under the direct leadership of James L. Nederlander and Executive Vice President Nick Scandalios. I would also like to thank Lisbeth Barron and her team at Barron International Group, LLC for bringing our two firms together and for acting as our exclusive advisor on the transaction,” added Steve Traxler.
