LOS ANGELES (CelebrityAccess) — Sir Richard Branson that the inaugural Virgin Fest Los Angeles will take place on June 6 & 7 at Banc of California Stadium and Exposition Park.
While the festival was first announced in October 2018, Branson provided new details about the event in a video featuring him atop the stadium’s roof.
“My love of music led me to start Virgin Records nearly five decades ago. I’m thrilled that Virgin’s musical heritage lives on through Virgin Fest,” said Richard Branson in a statement. “We look forward to bringing Virgin’s expertise in customer experience, innovation, and entertainment to our festival in Los Angeles, a place that has always been very near and dear to my heart.”
While some details, including a lineup, have yet to be announced, we now know that the festival will feature will take place across multiple stages throughout Exposition Park and the stadium.
“Los Angeles is a global hub where sustainability and inclusion intersect to create life-changing opportunities for Angelenos and visitors from around the world,” said Los Angeles Mayor Eric Garcetti. “When Virgin Fest arrives in Los Angeles next year, we will show the world once again what sets our city apart – our willingness to disrupt the status quo, our determination to reduce our carbon footprint, and our focus on tackling the climate crisis with our trademark creativity and our unmatched spirit of innovation.”
Branson’s festival team has also affirmed the event’s environmental commitment, and said that the festival will be the first major event to feature a deposit system for reusable cups, allowing them to eschew single-use plastics.
“With a focus purely on people and planet, I am proud to launch a first of its kind music and tech experience built upon a foundation of positivity, equality and unmatched hospitality,” Jason Felts, Virgin Fest co-founder and CEO, said. “We hope to uplift our shared humanity by igniting a spirit of community for all, so that our fans feel welcomed, safe and free to enjoy the experience through music and forward-thinking regardless of gender, race, sexual preference, religion, political party or disability.”